• Associations
  • Race Promoters
  • Running Clubs
  • Participants
  • Pro Timers

Introduction

Finishline by AboomA was built over 5 years ago to support racing clubs & event promoters. At the time, the racing vertical lacked an intuitive solution that could manage club membership, create, manage and promote events, allow participants to securely register online and integrate information between participants, race directors and professional timers. FinishLine, is a suite of Internet applications that provides integrated data management services for event hosts, timing system professionals, and event participants. Our modules include the following; Event Manager, Event Registration, Event Calendar, Event Viewer, Event Reporter and Central Database. The end result is better accountability for everyone who participates in professionally timed events such as 5K, 10K, biathlons, triathlons, marathons, or any other similarly timed running and biking events. With over 30,000 event transactions under our belt, AboomA Web is now branching into design and development of enterprise applications for racing associations and event management organizations.

Associations

Event Manager

The FinishLine Event Manager is used to provide basic information about the event. The date, awards, activities, categories, fees, location, directions, and all the other details about the event are defined and stored in the central database using the Event Manager. The Event Manager application is used by timing system professionals. They know what is required to certify event courses and event results to ensure that event participants are protected if a record time is achieved in a certified event. The timing system professionals work closely with the event hosts / promoters to ensure an event is well-planned and that the event data and event data relationships are properly defined.

Event Registration

Critical information such as the event fee schedule and when event registration opens and closes, are automatically configured during the Event Manager data collection process and are seamlessly integrated into the Event Registration interface. The Event Registration product provides an efficient and safe way to register participants and collect event fees. Each transaction is secured by VeriSign, an Enterprise Class Secure Socket Layer (SSL) provider that uses a high-security, fully redundant data center to provide the safest transactions in the industry. The potential participant is not sent to some aggregated registration interface to be enticed away by advertising for other events or products that aren't related to the event they came to patronize. Registrants get to experience a simple and reliable online registration process for the event that they are interested in.

Event Calendar

The FinishLine Event Calendar is integrated into the web site of the professional timer to provide graphical calendar and list-view interfaces to upcoming and past events that have been previously defined in the database using the Event Manager. Simply click on an event associated with a calendar date. If it is an upcoming event, all the event details are displayed as well as access to the Event Registrar that shows who has already signed up for the event. A link that provides easy access to online event registration is also displayed. Clicking on an event that has already occurred displays the event results using the FinishLine Event Viewer. The Event Viewer also provides easy access to the event details and event-specific data such as photographs.

Event Viewer

After the event is over, everyone wants to know results. All the participant times are uploaded to the central database through the Event Manager interface so they may be viewed using the FinishLine Event Viewer. The Event Viewer provides the most complete set of searchable event results currently available. Post event analysis is fun and easy. Participants can compare their results against others their own age, or from their own county, city, or neighborhood. The event participants and enthusiasts can slice and dice the data all they want. The analysis is only limited by the imagination of the user.

Event Reporter

The FinishLine Event Reporter provides the event data reporting features that event promoters and hosts require to perform pre- and post-event analysis. This application is used to generate Registration, Payment, Revenue, and Demographic reports that will not only give you a complete accounting of who participated, but will also report where they came from, how old they are, when they registered, as well as charts and graphs to help you better visualize the information. Pre- and post-event demographic analysis can also provide you with the information you require to better host your next event and better target your event participants. This allows you to spend your event-promotion dollars as efficiently and effectively as possible.

Central Database

All the FinishLine applications depend on a well-formed and concise central database of information. From the time that an event is initially defined until after the event results are posted, the event-specific data and data relationships are carefully defined and coordinated to provide new levels of information that have been previously lost and discarded. Historical event data collection and maintenance has been spotty and inconsistent. And many of the tools and systems that have been used to previously collect this data are outdated or not up to the task. All the FinishLine applications and components are based on enterprise-class, industry-standard technologies that are designed to bring high-level applications to end-users over the Internet.

Race Promoters

If you are an event promoter, organizer, or host you owe it to yourself and your community of event participants to investigate the features and benefits of using FinishLine by Abooma. Event organizers now have the tools required to perform pre- and post-event data analysis, help them view event registration and revenue numbers at any time before the event occurs, account for all participants and online revenue when the event occurs, and perform post-event participant demographic analysis to help them define marketing strategies for future events. Organizers can also use the FinishLine Event Reporter, a password-protected, Internet-based, event-data reporting module that dynamically generates tabular and graphical reports to provide up-to-the-minute metrics on Registration, Payment, Revenue, and Participant Demographics.

Running Clubs

Running clubs are prevalent all over the country. In most cases these clubs are run by volunteers that share the same passion as their members. For years these volunteers have organized and managed their clubs manually. Our Finishline racing platform includes a completely integrated member management, dues renewal and event registration system. We help you automate tasks so you can spend less time in the office more time out on the road!

  • Provide a searchable online directory with varying levels of access
  • Enable members to easily join or renew online.
  • Export customized data to an Excel file for use in a spreadsheet or other database.
  • Allow administrators to print mailing labels directly to Avery labels
  • Create and edits web-based event registration forms for your events.
  • Collect specific information on event participants
  • Track participant registration data in real time
  • Generate extensive reports on registration and revenue.
  • Store custom member profiles, events, event participant’s information in a secure online database

Participants

For the participants of any timed event, the event results are important. And it is not just about who won. Everyone wants to know how well they did. Everyone wants to know their time and how it stacks up against their own selected criteria. That is what event participants deserve, and that is what they get with the FinishLine Event Viewer. The FinishLine Event Viewer allows event participants (and enthusiasts) to view the resulting event data from many different perspectives. You select the criteria. You control the data. It is only limited by your own imagination. If you are a participant of a Finishline event you can also expect…

  • a simple secure online registration interface
  • e-mail confirmation of your registration
  • link to “What is this charge on my credit card?,” a simple interface to determine event-specific information that is associated with a charge that appears on your credit card statement
  • access to the FinishLine Event Registrar to confirm your event registration status

Professional Timers

If your business provides professional timing services to running, biking or similar timed events, you owe it to your participant community and your event organizers to find out more about FinishLine by Abooma. FinishLine by Abooma looks at the timed-event industry from a refreshing new perspective. A perspective that accounts for the regional nature of timed-events, that focuses on the users, producers, and providers of critical event data, and that manages and maintains the data and data relationships of timed events. Imagine that there was a set of integrated software products that could be used to:

  • Register your participants
  • Configure your event scoring software
  • Provide extensive tabular and graphical reports about the participants, revenue, and event demographics
  • Calculate, display, and print the event results at the event
  • Provide searchable event results for your Internet site
  • Automatically maintain an upcoming and past events calendar for your web site
  • Provide the ability for individual event participants to access, manage, and analyze their current and historical event data
  • All while preserving and maintaining the integrity of the event data and unique data relationships

Sign Up

To better service your needs, answer any remaining questions, and start you on the personalized setup process for AboomA Sports, please click Request Information to send us an e-mail. Be sure to include either your phone number or your e-mail address so one of our Account Specialists can get in touch with you to continue to process.

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